Bernard Salt

Bernard Salt is one of Australia’s leading social commentators and business analysts. He draws upon vast datasets to interpret the overall trajectory of social change in the past… and into the future. He argues that social and cultural change are rising forces that are reshaping the way we live, how we work and even how we form relationships.

Bernard writes two weekly columns for The Australian newspaper that deal with social, generational and demographic matters.

He is an adjunct professor at Curtin University Business School and he holds a Master of Arts degree from Monash University.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade.

He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the “Seachange Shift”, the “Man Drought”, “PUMCINS” (pronounced “pumkins”) and the “Goats Cheese Curtain’. He was also responsible for popularising smashed avocados globally.

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books. Bernard appears regularly on radio and television programs and recently hosted a business television program “The Next Five Years” on SkyNews Business Channel 602.

He was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

The lucky generation’s exposure to adversity resets values, thinking and behaviours perhaps leading to the beginning of the end of narcissism.From “me” to “we” in how we think, behave and in who we admire… but how long will it last?

Franchise Council of Australia

“Bernard Salt cuts, slices and dices contemporary Australia with a precision no other social commentator can match.”

The Australian

Rebuilding Australia
The Australia we open up after the coronavirus will be different. Let’s make it better, more equitable, more aligned to the businesses and the challenges of the 21st Century.

Let’s plan to build an even better Australia.

Refuge Australia
After every global calamity for 100 years Australia has surged ahead as entrepreneurial immigrants seek out a safe place to make their mark. The post-corona decade could be Australia’s finest.

Shows why we should have faith in the future

Jobs & Businesses
Move aside knowledge workers as Australia rebuilds and rewards the bold, the proficient, the agile and the determined. Manufacturing, logistics, agribusiness and an air of irresistible optimism pushes Australia forward in the 2020s.

Be part of the movement to create the jobs of the future

Regional Revival
The drought has broken, the bushfires have been quelled, and in a post-corona world big-city escapees will seek out rural communities ‘with the lot’.

Let’s talk about what’s required to create a turnaround town (apart from rain)

Post Corona Customer

Oh, the lessons we have learned. Bigger freezers, Buy Australian, the rise of the value-contribution equation, self-sufficiency, home-office to home-studio and the possible end of pillowfication.

Old customers went into lockdown… new customers with new preferences will come out the other side

Megatrend Reckoning
The apocalypse has been reframed as a pandemic. Trade, travel, health, defence, education and a pressing need for new local businesses create opportunities and pose threats for Australia.

There is no going back to the way things were… let’s start thinking about the way things will be

The consumer-voter-celebrity shift
The lucky generation’s exposure to adversity resets values, thinking and behaviours perhaps leading to the beginning of the end of narcissism.

From “me” to “we” in how we think, behave and in who we admire… but how long will it last?