Michel Hogan

Michel has spent 30 years working alongside organisations big and small in Australia and the US. She’s a well-respected thinker and dynamic speaker, writer of 500+ articles, and author of two books – Between Making Money and World Peace and The Unheroic Work.

And in breaking news, Global Gurus have ranked Michel one of 2022’s world 30 best brand gurus.

Michel has helped people make promises they can keep and keep the promises they make to achieve a brand that sticks.

As Brand Counsel, Michel wants to overhaul the current thinking about brand. Show that what people do is more important than their logo. And end the costly “branding cycle” where image overrides the reality of their experience and destroys long-term value.

Michel is known for her lively, provocative, and action-focused delivery with stories from the trenches and practical advice. A trailblazing voice on brand, promises, and how to make the most out of your purpose and values, Michel gets audiences to sit up in their seats and leaves them walking away ready to implement her ideas.

From the boardroom to back-office and C-Suite to frontlines, her message blasts people beyond what they think they know about brand. So whether they are laying the foundations for shiny new ventures, responding to changes in the marketplace or in the process of re-inventing themselves, they are equipped for success.

Michel has spent 30 years working alongside organisations big and small in Australia and the US. She’s a well-respected thinker and dynamic speaker, writer of 500+ articles, and author of two books – Between Making Money and World Peace and The Unheroic Work.

“Michel was a pleasure to work with. Easy going but with attention to detail.”

Rachel Whiting CEO Pilbara Business Centre

“People sat up in their seats…Michel’s a fantastic speaker and a wonderful thinker.”

Luke Binetti   Attendee Remix Academy, Perth

Keynote:

Keep your promises and achieve a brand that sticks

Organisations are expected to stand for more than ever before with reputation and trust at risk with every promise.

Come into a mind-shift where a brand is a result of promises kept through people’s everyday, unheroic work. In this provocative, entertaining talk, Michel argues organisations need to put their purpose and core values to work. Consistently carrying them across what people do and how they do it. So they are delivered in the experience of their teams, customers and other stakeholders. She shows people how to align what they do with what they say. Storing long-term value they can use to work better and achieve a brand that sticks.

This talk is perfect for professional associations, general business events and corporates.

Masterclass:

Close the loop

You want a brand that sticks. Even if you think you know all about brand and experience, this masterclass will turn your ideas inside out. It’s a practical hands-on learning event. Dedicated to showing how to close the loop of people’s experience by making promises you can keep, powering what people do and how they do it anywhere in an organization.